SAN DIEGO, Calif.
As Snaptracs Inc., a Qualcomm Company, readied the product launch of their breakthrough Tagg-The Pet Tracker™ system, they turned to Loma Media to create a series of original online videos to tell the Tagg™ story.
While the technology behind the Tagg system is sophisticated, the concept is straightforward. Using advanced GPS location technology and wireless capabilities powered by Qualcomm, the world leader in mobile technologies, the Tagg system enables pets to constantly stay in touch with their owners. Using the Tagg system, if your dog isn’t where he’s supposed to be you’ll be notified quickly via an email or text message.
Targeted to both new and prospective customers, the series of five instructional videos now resides on the official Tagg website (www.tagg.com). The functions and benefits of this reliable, user-friendly product are demonstrated by an extremely enthusiastic user— Skipper, a most engaging Jack Russell Terrier.
“We’re communicating state-of-the-art technology with a whimsical touch,” said Tom Davis, Loma’s project lead. “Our goal was to make a true technological innovation immediately understandable in a memorable manner. The Tagg system has a distinctive vision that will really separate it from other products—and our creative is designed to underscore that.”
In each segment Skipper, modeling the Tagg tracker’s chic design in white (one of four colors available), employs a bit of ‘motion design magic’ to illustrate key concepts and product instruction. “So easy, even a human can do it!”
“When we awarded Loma Media this video project for the Tagg system, we hit a home run,” Senior Marketing Manager Tracy Webb noted. “The hard work, creativity, passion and dedication the Loma Media team was evident throughout the entire process. We are very pleased with the end results, and know our customers will be, too.”
About Loma Media
Loma Media creates strategic motion media solutions that deliver measurable results to world-class organizations and emerging businesses alike. Around the globe, across the web, Loma specializes in the design, production and distribution of compelling communications content that makes a difference. Headquartered in San Diego, CA, Loma Media also has operational presence in Austin, Los Angeles, New York, and Washington DC/Baltimore.
Loma Media is on the web at www.lomamedia.com.
Company Contact:
Janet Dahle
Executive Vice President
619-215-5661
jdahle@lomamedia.com